The site of the 2010 Universal Expo in Shanghai welcomed 242 countries and international organisations, united under the theme “Better city, Better life”. The Canada Pavilion, titled “The Living City: Inclusive, Sustainable, Creative”, was produced by gsmprjct° for the Cirque du Soleil, with the goal of showcasing Canadian urban landscapes at the international crossroads that was the 2010 Expo. As production manager, gsmprjct°intégration was responsible for the technical development of the Canada Pavilion’s exhibition concept.
Once the design was completed, gsmprjct°intégration was responsible for the public presentation of the Canada Pavilion, from the technical development of the exhibition to its dismantling, as well as budgetary considerations, prototyping, fabrication, installation and maintenance. As part of its mandate, gsmprcjt°intégration had to pre-assemble in Canada, thus attributing a technical development feature used for travelling exhibitions to the Pavilion, even though it was destined for one final location. This pre-assembly, an informative step, not only permitted over 70% of the exhibition to be assembled in Canada but also provided the opportunity to obtain approval of the project and test the consistency of the presentation, offering a preview of its quintessential final scenography.