gsmprjct° was given the mandate by Emaar Properties to develop the interior design as well as the concept, written, graphic and audio-visual content, design, production and installation of all exhibition components of At the Top Burj Khalifa, including the multimedia elevator cabs experience.
Starting at the Visitor Centre located at the Mall level of the complex, this multimedia experience presents the visitor with history, facts and information about the tower, its construction, and the many people behind it.
Before reaching the elevator bringing them to the top, the visitors have the opportunity to view a large illuminated model of the Burj Khalifa and learn facts about tall buildings, go through a tunnel animated by video projections and can stop at a specially designed room and observation point to admire the Tower in an unobstructed way.
Access to the observation deck is assured by two custom-designed elevator cabs that present the visitors with an immersive multimedia experience, preparing them to the breathtaking view of the City that awaits them on the 124th floor. Once there, the Tellscope™ electronic telescopes enable the visitors to complement their visit by learning more about the City’s landmarks and attractions in an interactive and unique way.