Eager to update its facilities to match its new neighbour, the very modern ION Orchard complex, while maintaining a distinct image, Singapore Mass Rapit Transit called upon gsmprjct° to give a fresh new face to Orchard MRT, one of the city’s busiest stations.
Spying an opportunity to push the limits of modern advertising, gsmprjct° transformed key elements of the station’s interiors into dynamic passages using a multimedia approach. LED lighting and integrated video screens covering the entire wall of the station’s main connecting walkway transform it into a surround video experience. The 18-meter LED light screen broadcasts panoramic moving images and sound, immersing by-passers in a new world as they enter the corridor, while the video screens’ precision brings the advertiser’s message home. The opposing wall mirrors the effect, amplifying its sensory impact. Beyond these media interventions, the station’s walls are cladded in white and colour-changing geometric panels, giving it a fresh, young look. The interior finishes of the station are specially designed as a system to allow publicity posters to be easily integrated and to interact with dynamic lighting effects.
These modern and eye-pleasing interventions seamlessly blend into the cutting-edge look of one of the most important commercial points in the heart of Singapore, providing new advertising opportunities while bringing energy and movement into the everyday public space.